The Artist’s
BluePrint
Transform your Art Practice and Income into a Creative Life you Love
The Artist’s Blueprint is Back!
A dynamic 6-module online course, with bonus resources to launch or reignite your creative practice.
For artists and creatives.
With Anna Jane Gillison (Anna Jane & Co.)
& Guest expert Lucy Dujmovich (Studio Inner West)
Are you a talented artist or creative who feels stuck, undervalued, and unsure how to build a side hustle or income stream that actually aligns with who you are?
Inside the Course
The Artist’s Blueprint is a practical six-module course designed to help you gain clarity, build confidence and create momentum in your creative practice. The course goes for 6 weeks from the date you enrol.
Through six pre-recorded videos, a welcome from Anna and a how-to-use guide, you’ll be guided step by step through the foundations of a sustainable, fulfilling creative life. You’ll also receive templates and journal guides to map out your vision, ideas and plans, plus a bonus guide to Australian arts industry peak bodies, grants and support.
Anna will be available throughout the course to provide clarification and support on the module content where needed.
Special Bonus!!
The first five people to enrol in The Artist’s Blueprint by 11:59pm on Monday 19 October (Brisbane time) receive a free 60 minute coaching call with Anna. The call needs to be booked and held within your first week of enrolment.
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Clarify your direction and define a realistic path forward.
You will:
• Identify your primary creative goal for the year
• Recognise strengths and skill gaps
• Align your vision with real opportunities -
Do less. Create more.
You will:
• Strengthen confidence and resilience
• Move through fear and self doubt
• Simplify priorities
• Clarify what truly matters -
Understand industry pathways and present yourself professionally.
You will:
• Explore networking and collaborations
• Understand exhibitions, retail and grant pathways
• Clarify quoting, contracts and NAVA rates
• Position yourself authentically online and offline -
Turn ideas into achievable action.
You will:
• Use a simple planning system
• Break projects into manageable stages
• Create realistic timelines
• Establish healthy time boundaries -
Build income that supports your creative practice.
You will:
• Identify two to three aligned income streams
• Understand foundation income versus creative income
• Explore workshops, grants, exhibitions and arts work
• Build financial sustainability without burnout -
Simple, authentic marketing for creatives.
You will:
• Clarify your message
• Choose one to two aligned platforms
• Create a weekly content rhythm
• Develop a simple launch approach
The Transformation
By the end of the course you’ll have:
✔️ A simple strategic plan for your next steps
✔️ Real momentum to launch or grow income streams
✔️ Renewed confidence and artistic inspiration
✔️ A clear creative vision using your talents
What Could This Look Like For You?
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A Clear Lit up Direction
Move from scattered ideas to a clear creative vision and practical plan for the next stage of your journey. Overcome self doubt, create a can do mindset
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Create a Portfolio
Develop a cohesive body of work and build the confidence to apply for galleries, exhibitions, or community art industry events and opportunities.
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Turn Your Art Into Income
Learn how to sell your artwork, run creative workshops, or develop aligned income streams that support your practice focusing on what you love and how best to manage your time.
Does this sound familiar?
You have the talent
but can't commit to
one direction.
Self-doubt stops
you from getting
ahead
You don’t feel
confident in
selling your art
Marketing and selling your art feels uncomfortable
You want creative
freedom & financial security without burnout.
You don’t have a clear roadmap for clarity
and income
Meet your Mentors
Creative Mentor and founder of Anna Jane & Co., empowering artists and creatives to transform their art practice with clarity and purpose.
Anna Jane Gillison
Lucy Dujmovich
Founder of Studio Inner West helping creatives turn their creative skills into income through workshops, systems and marketing.
"The Artist’s Blueprint
Was super helpful - easy to process and I finished it in about 3 days going all in! I really enjoyed the journal prompts to help me get clear on my ideas and plans.
Thanks Anna and Lucy!
Kennedy - Photographer
"A simple dynamic course with very useful info on how to get started with my art practice. A great reminder that it is possible to do more of what I love. and attract the right clients! Moving out of my comfort zone here but I know it’s’ totally worth it.
Gabby - Abstract Artist
A great little course well worth the value. It felt like a short cut to what would have taken me a lot more time to learn by myself. I feel inspired and am using the guidance from the course to launch and market my art.
Kelli - Printmaker
What You Walk Away With
A clear creative vision
1.
One defined project ready to launch
2.
A practical income strategy
3.
Tools and templates to stay focused on your creative path
4.
Confidence to move forward in your practice
5.
Frequently Asked Questions
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This course is designed for visual artists and creatives who feel they have talent and ideas but need clarity, structure, and momentum.
It’s a great fit if you:
• Want to get clear on your creative direction
• Are ready to turn your creative work into a sustainable income
• Feel scattered or overwhelmed by too many ideas
• Want support with both the mindset and practical side of building a creative practiceIf you're ready to stop circling and start moving forward, this programme will give you the tools and guidance to do that.
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Absolutely.
Confidence starts from clarity, and that's exactly what this course is designed to create: clear steps, practical strategies, and a supportive framework.
Self-doubt is part of the creative journey. We’ve both experienced it ourselves, and we’re here to help you move through it, not around it.
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Yes.
Many creatives feel pulled in different directions or unsure which path to follow. This course is designed to help you move from scattered to clear.
Through guided exercises and planning tools, you'll clarify your creative vision and develop a realistic plan to move forward.
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Many courses and programmes focus on overwhelming planning steps and strategies.
In The Artist’s Blueprint, we combine two simple essential elements:
• Mindset and creative vision
• Simple Practical business planning systems for creative thinkersYour inner beliefs shape your outer results. That’s why this programme focuses on both the creative and practical sides of building a sustainable practice.
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This course is designed for exactly that.
Whether you're balancing part-time work, family commitments, or another job, the course is structured so you can build your creative practice in the time you have available.
Our focus is on sustainable progress, not burnout. We provide a 6 week time frame for you to complete the course.
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The goal with this course is not just learning, it's implementing real progress as you go which provides the momentum and results towards your goals. We recommend that you process each module as promptly as you can - download the resources and take action on each module at your earliest. You have 6 weeks to complete the course in!